For the final project in this class, my group and I chose a local business to study and developed an integrated marketing plan. This process included a situational analysis that investigated the internal and external factors that affect the company, the target market, and its current promotional objectives. Once we developed this analysis, we developed new promotional objectives, marketing strategies, and creative materials.
Skills applied during this project: developing and synthesizing a situational analysis, media planning, and creative development.
Frequent Purchaser Card
New Online Promotion for Restaurant
Residence Halls Postcard
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