Often I am called upon to update and improve materials. These projects have ranged from brochures to websites to newsletters. Usually this type of work is to create or better brand identity: using logos, slogans, style guides, and color schemes. One of the biggest endeavors was taking a fundraiser pamphlet entitled "Annual Guide Book" and transforming it into a professional-grade magazine, The Oak Parker, that actually served as a guide book for the community.
These "makeovers" ensure that materials are kept current, coinciding with technology advances and social change. It is critical to keep an ear to the ground to provide relevant collateral, while maintaining a clear brand identity. You can see the transformations below. Click any image to see the design in detail.
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