meridian herman

marketing + communications professional

The Oak Parker

 

The Oak Parker Magazine
The Oak Parker Magazine 2013

The Oak Parker Decor Blog Facebook Post

The Oak Parker Magazine Blog

The Oak Parker Magazine 2012

During my tenure at the Oak Park Regional Housing Center, I have consistently looked for occasions to go above and beyond what is required by my position; working on many special projects from conception to completion. One of the largest projects I have taken on is The Oak Parker magazine. I worked tirelessly to create the inaugural issue of the annual publication, and all of its accompanying marketing materials, including a media kit, website, and social media. I designed the entire magazine including many advertisements, wrote, and edited content—all while continuing to serve in my primary roles as a rental housing advisor and an apartment guide. The magazine’s first year brought in $30,000 in advertising revenue. Our second issue is also flying off the shelves.

 

Here's a summary of my work on this project:

  • Currently write monthly blog about Home Décor on TheOakParker.com, which draws 95% more activity to the Facebook Page 
  • Conceptualized, designed and contributed to inaugural issue of annual publication
  • Designed, edited, and authored content for 2013 print issue
  • Created 2012 and 2013 prototypes
  • Strategized pricing structure and marketing of 2013 issue
  • Created and distributed (100 print + online version) media kit for 2012 issue
  • Created and distributed (300 printed + online version)  media kit and sponsorship guide for 2013 issue
  • Edited and proofed numerous drafts of content for print issues
  • Developed social media strategy and delegated maintenance
  • Designed 18 advertisements per customer request in 2012 print issue; 13 advertisements in 2013 print issue
  • Solicited quotes from competitive printers and coordinated on-time delivery of proofs and product
  • Coordinated distribution of 5000 copies of 2012 print issue
  • Researched and utilized online tool to create page-flipping web version of the 2012 issue; maintained 2012 version of TheOakParker.com

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