meridian herman

marketing + communications professional

Marketing Coordinator, Mid America Tile

Detailed Professional Accomplishments

Developed and implemented marketing strategies to spur customer and vendor engagement, grew brand awareness and value, and collaborated with various departments and directors to meet and exceed company-wide goals. Key successes:


Marketing Collateral: spearheaded rebranding process and launched new UX-driven website; created messaging and collateral targeted to specific markets within diverse customer base; envisioned and maintained content schedule for e-blasts and social media; segmented 3600+ email contacts for better targeting; designed promotional items


Social Media: recreated, re-launched and managed social networking strategy

  • Facebook: boosted followers by 76% within 9 months
  • Google+: created company page; scored 78,395 views in 1 year
  • Instagram: created company account, crafted 300+ unique posts
  • Pinterest: revitalized account; tripled following within one year
  • Twitter: reestablished presence and tweeted daily


Leadership: provided direction and project management for Sample Department for more than 100 special requests/projects; recruited and supervised Marketing interns; selected for Strategic Plan Rollout Team


Internal Communications: established internal communication process; created a sense of community and inclusiveness (#TeamMidAmerica)


Product Launch: initiated product launch concept; facilitated product lifecycle documentation; successfully launched or spotlighted 1-2 products per week, with requests for samples and additional marketing materials consistently requested immediately after launch; trained internal team on launch procedure


Events: planned/executed company functions, vendor and customer engagement programs; developed relationships with key influencers (2+ events per month)